Big Ideas from a Small World

Fallon did what?!?!

Posted in Change Something by Ryan Thomas on February 28, 2009

I just lost my mind a little.

Fallon took a ton of old staff, got them to donate their old ‘used’ awards and turned them into a plaque at the front desk.

I just wanna touch it.

The site with all the work that went into the melted awards can be viewed here, and its worth the click. Amazing to see what thirty years of passion can do.

You Are Fallon

You know when ever I see things like this, I just want to e-mail the responsible parties and beg for a job.

I’m In Love With The Bos Method!

Posted in Method to the Madness by Ryan Thomas on February 28, 2009

Some companies will tell you about their unique method, promising you a brilliant stragety based on ziging when others zag, or about truely understanding your target market.

At Bos the method is real simple. They have more fun.

Seriously.

Now maybe your thinking this is a frivolous little self involved exercise – but when you get down to it, great working conditions attract talent staff, who in turn produce great work.

Their lobster cookout, is your next spike in sales.

How freaking great is that?

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Conflicted about Goo

Posted in Too Close To Call by Ryan Thomas on February 27, 2009

I’m a little conflicted about Cadbury’s new HERE TODAY, GOO TOMORROW / Release the Goo concept.

There is no arguing that the spots are cute, or that they’re a drastic departure from the clucking bunny that has been synonymous with the brand since I was a child.

It’s hard to even argue that the spots have not stretched this brand-fitting concept into some amazingly unique executions:

So why the apprehension?

Because of Andy Riley’s The Book of Bunny Suicides.

The idea is almost more approchable with gooey eggs.

The idea is almost more approachable with gooey eggs.

I can’t see these Cadbury spots without thinking of the striking resemblance these spots bare to this cartoonists work. I can almost picture client walking into Saatchi & Saatchi and saying:

“Right, it’s about time we kill the bunny. How is Saatchi & Saatchi going to make that happen?”

I don’t want to say they lifted this great piece of pop culture but I think it must have been a point of inspiration for these spots.

I can’t be alone on this right?

(And speaking of great executions, look at how S&S is snuff’n eggs in Toronto)

Once your in – Your in

Posted in Change Something by Ryan Thomas on February 27, 2009

So Huxley Quayle von Bismarck started something – something big.

With the economy tanking and every creative shop cutting jobs, a small creative house in Toronto is actually doing something about it. It’s putting people to work.

Just one project to help out of work advertisers get back on their feet.

Just one project to help out of work advertisers get back on their feet.

From the justONE site:

It’s time to circle the wagons.

It’s time for the industry to come together like never before to help its own. If every major advertiser in Canada gives Just One Project, that’s a lot of work for a lot of people. That’s a lot of mortgages paid, and a lot of groceries. And while it’s Just One Project on your desk, together it adds up to a lot of helping people get through what is being called the roughest time of our generation.

There are two amazing parts to the project:

First it is a simple solution to a complex and changing advertising climate.

Second, it’s a great piece of self-promotion for any agency to accomplish.

For every project donated to this initiative, more work and more talent are exposed to the HQvB brand.

It’s a grand effort from some honestly brilliant minds.

Click – for Globe and Mail coverage of this project.