Big Ideas from a Small World

Once your in – Your in

Posted in Change Something by Ryan Thomas on February 27, 2009

So Huxley Quayle von Bismarck started something – something big.

With the economy tanking and every creative shop cutting jobs, a small creative house in Toronto is actually doing something about it. It’s putting people to work.

Just one project to help out of work advertisers get back on their feet.

Just one project to help out of work advertisers get back on their feet.

From the justONE site:

It’s time to circle the wagons.

It’s time for the industry to come together like never before to help its own. If every major advertiser in Canada gives Just One Project, that’s a lot of work for a lot of people. That’s a lot of mortgages paid, and a lot of groceries. And while it’s Just One Project on your desk, together it adds up to a lot of helping people get through what is being called the roughest time of our generation.

There are two amazing parts to the project:

First it is a simple solution to a complex and changing advertising climate.

Second, it’s a great piece of self-promotion for any agency to accomplish.

For every project donated to this initiative, more work and more talent are exposed to the HQvB brand.

It’s a grand effort from some honestly brilliant minds.

Click – for Globe and Mail coverage of this project.


2 Responses

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  1. annecayer said, on March 3, 2009 at 12:18 pm

    Another great example of an agency doing what it can to help out:
    “The agency [The Martin Agency] is promising to pay prospective employers one half of the first month’s salary, up to $4,000, for any laid-off employee hired by May. It may not sound like much, but collectively, that’s a commitment of nearly $100,000 — not exactly a drop in the bucket for any agency in these cash-strapped times.”

    Not only does it help their staff get back on their feet, it really proves to potential employers that these people were let go because of financial reasons, and not due to poor performance.

    Comments on the article are interesting as well – including one person who feels that while this is nice for the former employees, it creates harder competition for other prospective hires that do not come with a financial benefit.

  2. […] From Canada by Ryan Thomas on March 19th, 2009 I started this blog with a post about the Just ONE Project from Toronto locals Huxley Quayle von Bismarck. Now they have clients booked and projects […]

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