Big Ideas from a Small World

On Pepsi/Tropicana and Visual Branding.

Posted in Change Something by Ryan Thomas on March 3, 2009

A brilliant man, teacher and above all friend just posted a link about Tropicana and the most recent package redesign debacle they have gotten roped into. Check out Anthony’s thoughts on this bad boy or the New York TIMES article here.

The evloution of a mistake.

The evloution of a mistake.

Which reminded me of another Pepsi problem that started just before I started this blog.

The leaked logo rational for the Pepsi brand logo re brand. In case you have never seen this. This is the art of the hustle.

Catch the whole document here.

The phrase “go big or go home” comes to mind for some odd reason. Maybe that’s what happens when you start claiming that your design is the culmination of human culture.

Roll it in glitter gents, and make it shine.

Roll it in glitter gents, and make it shine.

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One Response

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  1. Shannon said, on March 4, 2009 at 3:40 pm

    I thought the same thing about the evloution of mistake. That packaging was horrible for the Tropicana brand I also think it doesn’t represent the brand well. It looks like they’re trying to hard to be modern.


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