Big Ideas from a Small World

How to win a CASSIE or an Effie

Posted in Get High Fives, Global Outlook, Make Friends, Win Awards by Ryan Thomas on March 4, 2009

Start by paying attention to the European Union. It’s no substitute for creative content but as for an effective way to reach a highly targeted market, simply amazing.

So if you’re setting yourself a goal for creative use of media, try beating this case from German agencies Lukas Lindemann Rosinski and Jung Von Matt.

Cost effective, current, in short smart.

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