Big Ideas from a Small World

I’m procrastinating – CP+B’s new work and an oldie but goodie.

Posted in Method to the Madness by Ryan Thomas on March 4, 2009

I was reading the Adhocracy blog on the Globe and Mail, and a commenter was upset because Paul Nagy, creative director at Clemenger BBDO in Wellington, New Zealand declared that the new CP+B campaign This is Reality “takes the piss out of phrases like ‘clean coal,’ greenwashing and advertising in general.”

This copywriter/commenter was broken hearted that a CD could not find a better turn of phrase than “Takes the Piss”.

It’s worth noting that New Zealand and Australia have totally different cultures than North America. I remind you this is a country that gave us the viral production company hit “Punches”.

I’m just saying it’s worth paying attention to the local culture, you’d be shocked by how brash some advertising industries are.

Beyond the copywriting 101 lesson, speak like your audience, CP+B put signs in dog poop and dumped body bags in the street –  this is some of their often cited best work.

Poop-vertising, an instant classic.

Poop-vertising, an instant classic.

Funny how one silly comment gets the brain rolling, thanks random blog poster!


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