Big Ideas from a Small World

Twitter made the jump, will podcasting finally ‘tip’ next?

Posted in Global Outlook by Ryan Thomas on March 4, 2009

I have a good friend here in the city (Brent Morris) who is a firm believer in the power of podcasting. There is a podcamp for those interested here in Toronto.  Yet despite the passionate fan base for this type of technology, it has yet to explode the same way as other social media.

The reasons for this are layered and complex, and I’m sure a lot of it has to do with search engine technology – information specialist sometimes tell me things I don’t really understand.

Now barring any A list celebs starting a pod cast, this technology still has some time to go before it goes mainstream.

So join me in saying “I liked it before it was cool” and listen to the Sid Lee Collective’s podcast.

Sid Lee - where advertising suppliers become mainstream brands.

Sid Lee - where advertising suppliers become mainstream brands.

You know it’s worth noting that with Sid’s new office open in Amsterdam, I’m noticing a lot of Euro beats on this podcast.

Ah techno, will our EU friends ever learn?

*UPDATE*

Brent Morris, has responded and wants you to know just how often I’m wrong:

Celebrity with a Podcast – Check!

An A-Lister (in radio at least) made the jump to podcasting this past week. Adam Corolla’s radio show was canceled at the end of February so he moved it over as a podcast. It hit over a million downloads after only a couple of days online.

In addition –

If you aren’t listening to Media Hacks, Six Pixels of Separation and Media Driving you are missing out on some great content about new media and marketing from a Canadian perspective.

That in a nut shell is why I love Brent. I’ll try and convince him to give up some info to help you better understand podcasting in the near future.

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5 Responses

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  1. Brent Morris said, on March 4, 2009 at 3:32 pm

    Actually, an A-Lister (in radio at least) made the jump to podcasting this past week. Adam Corolla’s radio show was cancelled at the end of February so he moved it over as a podcast. It hit over a million downloads after only a couple of days online.

    But podcasting is just a distribution method and a media type. Videocasting is taking off huge and the only difference technically is that the media type is video and not audio.

    And if you aren’t listening to Media Hacks, Six Pixels of Separation and Media Driving you are missing out on some great content about new media and marketing from a Canadian perspective.

    • Ryan Thomas said, on March 4, 2009 at 3:43 pm

      Man, now I’m gonna require a whole new post about the podcasts you need to be listening to.
      Brent you want to write a guest blog about podcasting and marketing?

      • Brent Morris said, on March 4, 2009 at 3:47 pm

        Yes I do, but I also don’t want to make any new creative commitments until i get caught up with what i already have. Raincheque for a few weeks?

      • Ryan Thomas said, on March 4, 2009 at 4:02 pm

        I have added the info you provided to the post. If you have a webpage or when your new creative outlets go live, inform me and I’ll blog the hell out of them.

  2. Brent Morris said, on March 4, 2009 at 4:44 pm

    You’re still wrong, Corolla is an American. 😛


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