Big Ideas from a Small World

Youtube Users as Critics

Posted in From Canada by Ryan Thomas on March 7, 2009

Canadian film One Week has used youtube user comments as its own personal hype machine for its cinema ads.

Do you trust your peers?

Do you trust your peers?

The only question now is, how much do you trust your peers? Famous reviewers are almost a thing of the past but originally the idea was that you began to trust their reviews, they were a brand onto themselves.

I appreciate the idea of user generated reviews, but not unlike reviews from newspapers you have never heard of, these youtube critics have no equity or authority for me personally. Their quotes look for all intents and purposes like art director window dressing.

Did these youtube critics also like “Anvil! The Story of Anvil!” or did they see it as another attempt to recreate the magic of “This is Spinal Tap”? Do they love everything Pixar does or are they waiting for “Up” to recapture some magic for the studio?

If you don’t know a reviewer, how do you know you’ll agree? Great idea, I just don’t think it’s going to be all that perssuasive.


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