Big Ideas from a Small World

Designers off the runway and onto this thing called the interweb.

Posted in Method to the Madness by Ryan Thomas on March 8, 2009

Vera Wang and Betsey Johnson, have ditched the New York Fashion Week runway for the greener pastures of the internet. I’m told that these shows can be a little expensive – The JWT’s AnxietyIndex has the cost of a Fashion Week show at around $100,000 for a 20 minute show.

I don’t know a single ad agency that could not do quite a lot for $100,000. Here is Halston’s 2009 social media space fashion show.

Now I’ve never claimed to be a fashion expert, so I’m going to rope in the talented Brook Alviano an alternative fashion designer and fashion week participant to comment on the effectiveness of this new shift in fashion world.

Stay tuned to this space for more info and if you want to read up on fashion news from Canada, her blog is the place to catch it.


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