Big Ideas from a Small World

Sweet, name checked on Super Punch!

Posted in Global Outlook by Ryan Thomas on March 8, 2009

Super Punch is standard reading around this advertising friendly house – SP is an Art Director’s playground, if you’re into design, art, or wonderful things, it should be on your Google Reader. Getting referenced on the site don’t hurt none either.

John Struan has pulled all the info about the Orangina weird bear ads. They are done by Fred & Farid Group out of Paris.

Head to Orangina’s site, download the wallpapers, weird out your friends:

Ummm, yah, that's a touch weird. Got people talking but...

Ummm, yah, that's a touch weird. Got people talking but...

Personally, I wish Orangina would commission real artwork like they did at the heart of the art deco movement – for me that style and that brand will always be connected to the classic ideal of a Parisian café.

galmontdrinks

Imagine if they leveraged that classic style and infused it with today’s street artist sensibilities? I think they would have something much stronger that would leverage the brand’s history far better than sex bear.

That’s my two cents anyhow.

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