Big Ideas from a Small World

Mastercard – The Things We Do For Love

Posted in Make Friends by Ryan Thomas on March 11, 2009

Seems McCann Woldgroup is hiring hopeless romantics.

The Things We Do For Love: Priceless

The Things We Do For Love: Priceless

This of course is on the back of the charming and well thought out Dentyne ads. Seriously someone is in love over at McCann. If TBWA owns disruption maybe McCann can own sweet.

dentyne

adsp2

On a serious strategy front, I think you’re going to see a lot more romantic and sweet ads in the coming quarter. It’s a great message to be sending when the world is fiscally nervous. It’s heart warming but it’s also very comforting. I expect to see Kleenex and a few more traditionally sweeter brands make big pushes soon.


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