Big Ideas from a Small World

Cute Alert – Lay’s chips + urban vinyl aesthetic

Posted in Global Outlook, Method to the Madness by Ryan Thomas on March 12, 2009

I hope you have had a chance to see these. Lay’s & Tostitos brands have launched a new series of “Made For Each Other” spots. The cute aesthetic is an art director’s dream.

The first spot, designed as a teaser for the Made For Each Other site, marries the character design of urban vinyl toys with the flow and feel of a Pixar production tied together with an indie minimalist sound track:

The second spot, Firesprite, leverages the “made for each other” tag line into a more youthful spot. Mixing paper craft and flash game style visuals with a steady driving beat.

Though these spots manage to derive a wide range of emotional responses (with an even wider range to come), I wonder if the “made for each other” tag line has the selling power it needs to really influence consumer behaviour. Though it’s fair to say these are some of the most artistic spots and charming spots I have seen all year and for that they are quite memorable.

More than a few websites have talked about the long loading time at brand sites. Sufficed to say, it loads and runs a little slow. What not many have talked about though is how even the loading screen has received a delightful treatment that echos the brand’s new message.

If your loading - be selling.

If you're loading - be selling.

Look at the way the little numbers come together, look how happy the are to have found their match. Some web developer was thinking when they designed this.

Oh and there’s a third spot as well:


One Response

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  1. annecayer said, on March 12, 2009 at 1:31 pm

    The beauty of a site like this, I find, is that it relates to the product without being completely in your face. The site is cute and engaging, and makes you remember that sometimes the simple things can be a lot of fun. Which matches the brand well – think of when you’re mostly likely to sit down with a bag of chips & dip: relaxing at home with a movie. (Or maybe at a party after too many drinks, but that’s a whole other branding campaign) This of course has become one of those nice simple things we tend to forget, or at least underestimate. So I find it links well.

    There’s also a lot to do, but you have to search for it and it doesn’t quickly become predictable, meaning that the user is likely going to spend that much more time on the site. Always a great idea.

    Finally, I LOVE the fact that after the videos, they offer you the artist bio and the option to buy the music. Now that indie/online artists are becoming such a big part of our culture and advertising (iPod anyone?) this is a great way to be cool without seeming like you’re trying too hard.

    In short: now that they’ve gotten me to take a few minutes out of my day, to be bombarded with bright colours and cute animations, I want to go home and watch Monster’s Inc with a bowl of chips and salsa.

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