Big Ideas from a Small World

Brand New – Art in burger grease! Arby’s!

Posted in Too Close To Call by Ryan Thomas on March 14, 2009

*UPDATE* A word from Fletcher Martin!

Hi there. Fletcher Martin, in Atlanta, Ga – the agency I work for created the web video. And I appreciate your kind words about it. Just so you know, we’ve seeded the video across the web and judge the success of the viral by the total views. The number you’re seeing on youtube is just a small part of the total. For example, the artist, Phil Hansen also has the video on his youtube page – “mona greasa” and his view count is around 7,000 so far. We’re in the process of seeding and managing the viral growth and that’s why you would’ve seen the video as a reply to the CNN video you mentioned. One part of viral seeding strategy is to use your video to respond to another popular video. Thanks for posting our video and check out Phil’s other work at philinthecircle.com – the guy really is awesome. And of course, go try a Roastburger at Arby’s!

Since I first posted this, it has been linked to “Ron Paul debates Stephen Baldwin on Legalizing Marijuana on CNN Larry King”. I have a funny feeling that at only 1,200 views so far on YouTube the advertising agency behind this is starting to get nervous.

Which is a shame because I think it’s a great little spot- it’s smart and it really does separate Arby’s from other fast food chains.

I think the spot was done by Merkley + Partners, correct me if I’m wrong Fletcher Martin.

2

And Remember if it turns clear it’s your window to weight gain!

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2 Responses

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  1. Brandy Gill said, on March 16, 2009 at 11:01 am

    Hi there. Fletcher Martin, in Atlanta, Ga – the agency I work for created the web video. And I appreciate your kind words about it. Just so you know, we’ve seeded the video across the web and judge the success of the viral by the total views. The number you’re seeing on youtube is just a small part of the total. For example, the artist, Phil Hansen also has the video on his youtube page – “mona greasa” and his view count is around 7,000 so far. We’re in the process of seeding and managing the viral growth and that’s why you would’ve seen the video as a reply to the CNN video you mentioned. One part of viral seeding strategy is to use your video to respond to another popular video. Thanks for posting our video and check out Phil’s other work at philinthecircle.com – the guy really is awesome. And of course, go try a Roastburger at Arby’s!

    • Ryan Thomas said, on March 16, 2009 at 11:21 am

      This comment has been added to the post as it contains THE CORRECT INFORMATION on the spot.


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