Big Ideas from a Small World

Killzone Ads Pulled From Toronto Bus Shelters

Posted in From Canada, Going somewhere? by Ryan Thomas on March 15, 2009

A Scarborough (Toronto suburb) teacher recently got Killzone 2 ads pulled from bus shelters around the city. His complaint sounds reasonable at first:

Teacher Davis Mirza emailed Sony Canada, which makes PlayStation games, after seeing an ad for Killzone 2 in the bus shelter near his Scarborough school. “My kids, who come from a lot of different countries, who have to experience violence, who basically come here to seek shelter and safety, that’s the stuff they don’t need to see,” said the Grade 4/5 teacher at Pauline Johnson Junior Public School, near Birchmount Rd. and Sheppard Ave. E. The central image in the ad is a “menacing head with glowing eyes,” wearing a mask with a breathing tube, Mirza said. The secondary image shows what appears to be a war zone, “like Iraq,” he said. – Via the Toronto Star

Yet Geekology’s poster has already responded with a brilliant observation – the article makes no mention of any of the kids complaining. Maybe it’s because these ads have been been running on tv:

Or maybe because kids are far smarter than we often give them credit for. They take in information faster and are far more critical of the adult world than many adults seem to think.

I think your average kid deserves more credit.

It’s also worth noting that ads like these ran 6 stories tall in Toronto and their was not an out-break of kids becoming prostitutes.



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