Big Ideas from a Small World

BurgerKing Studios – Audience Insights In Action

Posted in Get High Fives by Ryan Thomas on March 16, 2009

So BK studios is a few months old now. In case you have not heard Mess Marketing is trying to turn the king into a new kind of customizable cultural icon.

Here is the mission statement from BK Studios:

We get it. You like things the way you like them. Your playlists, your ringtones, your calling plans, the cartoons printed on your debit cards, the tricks that trick out your ride—You want it your way.

From customizable t-shirts and merchandise to one of a kind events, Burger King Studio is all about the things that are “uniquely you”.

Now tell me that does not sound like the account side delivered the perfect brief? This site has been offering up custom tees in association with American Apparel and cool indie artists and even offers customers a customizable tee shirt design app.

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So whats next for the Studio?

In celebration of the opening of the World’s First WHOPPER™ Bar, we at the BURGER KING℠ Studio were asked to design and build a boutique store at Universal CityWalk® in Orlando, FL. It had to come together fast, but we think you’ll dig what we were able to put together. We’ll have a bunch of your favorite shirts for sale, some new stuff that you haven’t seen, plus as a special treat, we’ve ported our little t-shirt creator from this website to some 24” touch-screens and updated the art library. If you’re in town, you’ll be able to design your own t-shirt and we’ll print it for you on our shiny new DTG (Direct-To-Garment) printer right at the BURGER KING℠ Studio Kiosk.

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I have to figure that this whole project is a dream to work on. It’s so deep into culture that very little of it feels like advertising – and considering the target market’s head space, that’s not a bad thing.

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One Response

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  1. Jack Shedd said, on March 16, 2009 at 4:30 pm

    Just a note: Burger King Studio was created by Mess Marketing, not CP+B.

    Thanks for the praise!


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