Big Ideas from a Small World

Puma L.I.F.T. scores points with taste makers.

Posted in Change Something, Method to the Madness by Ryan Thomas on March 17, 2009

You know a brand has done some really neat work when it shows up on highly influential sites like the Wooster Collective.

They have it under a simple heading, no link, no description just a headline that reads:

Every Once In A While, Brands Get It Right (This Is One Of Those Times)

Since October 2006 they have only 9 times – one of those was the Boston Bomb scare and the other was for spoilers spray painted on Marley and Me billboards. (Protip: The Dog Dies)

Puma lift might not win any awards, but you can be damn sure that if the Wooster is posting about it, its work is getting noticed in the streets.

Here’s the spot:

As a bonus to marketing getting it right. Puma is also a sponsor of National Underwear Day and has recently done work with Alexander McQueen:

Synergistic! Hip! Zounds!



Puma’s site is kinda pretty too.



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