Big Ideas from a Small World

SouthWest Airlines – Rap Addition

Posted in Make Friends, Method to the Madness by Ryan Thomas on March 18, 2009

For the fun loving young traveler could there be a greater airline experience than SouthWest?

For the exhausted sales meeting white collar traveler this might just hurt:

The moral here is age old. Pick a brand position and stick with it.

I have never flown SouthWest but I know that fun loving attendants are part of the package – no advertising necessary.

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One Response

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  1. rap said, on April 22, 2009 at 3:43 pm

    no bad…


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