Big Ideas from a Small World

Häagen-Dazs + Serious Eats = Frozen Awareness

Posted in Change Something by Ryan Thomas on March 19, 2009

Colony Collapse Disorder or CCD is the mysterious death of bee colonies around the world. When it comes to keeping the food web diverse bees are essential. The worst part is no one knows why it happens, yet.

Haagen-Dazs is doing something about it.

bee

For each sale of their new Vanilla Honeybee Flavor, a portion of the proceeds will go towards helping research CCD. It’s a pretty amazing web portal too.

Bees are the back bone of agriculture, it’s worth learning about this new phenomenon – over a pint of ice cream.

To find out more check Serious Eats. They have produced a 6min feature on the issue in conjunction with Häagen-Dazs.

Will Ben & Jerry’s be upping their enviromental commitement next?

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