Big Ideas from a Small World

Old Navy – Way Less Creepy Than American Apparel

Posted in Blue States by Ryan Thomas on March 23, 2009

Is this spot racist? Some people seem to think so. Then again I’m the guy linking all the funny tampon ads.

Anthony Kalamut a Canadian Advertising Educator has some really great insights on the spot.

I see that the “black” woman is the most comfortable in her skin… Rip the dress off any of those “white” ladies and they’d shrivel up and cry. Geeeez… they are fricking mannequins. There is one burning question, why does the young girl rip the dress of the lady? Is this just another typical stereotype of the out of control pre-teen on the loose in an American mall?

I might want to point out “body dismemberment” as a much bigger issue, that a woman’s body parts are replaceable… but then again a multi-billion dollar cosmetic surgery industry can’t be wrong. Right? Hmmmm the debate. We have raised a generation of young women who know if their bodies aren’t what they want… change it. “B” cup, no problem, “C” cup is just a few borrowed dollars away. I guess if we really could go to the back of the store and find a new pair of legs in a box we just might do it.

For full disclosure’s sake I just want to point out that at the Kalamut school of advertising, prospective students are told that *fuck* is a technical term.

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One Response

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  1. shannon said, on March 25, 2009 at 3:01 am

    Fuck is a technical term.. from day one thats what us cabbies are taught..lol.. enjoyed reading Anthony’s piece! hope all is well in cab land! big shout outs from ny!


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