Big Ideas from a Small World

The Old Hat Issue: Awards and Digital Shops

Posted in Make Friends, Win Awards by Ryan Thomas on March 23, 2009

How much does your digital specialist shop do for you? Do they deserve equal billing when the awards start rolling in?

Seems Poke was credited as a production company on the Million project (Droga5). Poke just showed us how helpful it could be recently with snckrz, and being masters of online community building, raised issue with the production credit in a very low key way:

Via AgencySpy:

“It was a true partnership where POKE worked hand in hand with the fine folks at Droga to create a comprehensive digital and mobile strategy along with a full-term roll-out plan on how to take Million to the world.

There really needs to be a way to ensure everyone leaves happy from these exchanges. Do we need prenups like all the big stars?

I have always found that finding the digital shop behind a peice of work is the hardest task in crediting work that appears here. I think it’s time that should change.

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