Big Ideas from a Small World

Brands Can Inspire – Guerilla Marketing & TV Spots

Posted in Global Outlook, Method to the Madness by Ryan Thomas on March 25, 2009

Guerilla Marketing comes with the whole Integrated Marketing Communications package now a days. I think a lot of young creatives are inspired by the idea of taking their work to the streets and engaging with communities.

I did a stint with Canada’s top guerilla marketing firm SMAK and one key learning from the experience that I will never forget is that ambient marketing is expensive.

Many companies assume that it is a far cheaper way to get a message across to consumers. If you have ever worked in digital, you know the feeling – after all how expensive can a fully interactive, streaming video web portal be?

So here is a tip:

If you find yourself with a guerilla idea too big to feasabilly executue and meet your client’s objectives, grab some markers and story board and make television commerical.

Here is a brand that took a great live action idea and simply made an old school inspirational TV spot out of it.

This entire piece by M&C Saatchi for Optus is informed by a street level sensibility from the film making, the slightly rough quality of the footage, to the once in a life time moment.

It’s just a thought you might want to keep in the back of your mind.

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