Big Ideas from a Small World

Taxi and Harry Rosen present: The New Confidence Blog

Posted in From Canada, Make Friends by Ryan Thomas on March 25, 2009

Harry Rosen is for leaders – men with suits that shake the world, and like any good leader there is a little bit of shameless self promotion in the mix.

The New Confidence blog for Rosen contains upcoming talks with The Guru, The Visionary and The Entrepreneur, but up first is an intimate look at The Influencer.

The Influencer in question? None other then Taxi’s own Rob Guenette.

rob-online-hero

The feel and strategy on these spots is perfect. It’s a little like attending a speech at the Kellogg school of Management or paying to hear Richard Branson speak. It does everything it’s supposed to for the Harry Rosen brand – which is why I can’t stop chuckling about the little and very unusual Taxi self promo.

I gotta admit though – in these tough financial times there is nothing like taking your boss on a photo shoot and dressing him up to ensure your own employment.

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2 Responses

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  1. Dave Hamilton said, on April 22, 2009 at 6:29 pm

    Yes and no. Mr. Guenette does appear on behalf of Taxi, and we were delighted to have him. However, the blog and advertising for Harry’s New Confidence were the brainchild of Dave Hamilton and Bob Goulart who consult with Harry one the marketing front.

    Thanks for noticing in any event!

  2. […] Make Friends by Ryan Thomas on April 22, 2009 I just got a comment on an older post about Herry Rosen’s new project and I thought it bared repeating: Mr. Guenette does appear on behalf of Taxi, and we were delighted […]


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