Big Ideas from a Small World

Never Hide Films – My Editor Loves This.

Posted in Blue States, Method to the Madness by Ryan Thomas on March 26, 2009

She has been away the last few days and I’m missing her sweet, sweet proof reading.

She did love this spot though so I thought it was worth mentioning.

It’s simple, it’s cool and in her words – “Marketing with animals so works on me”.

As for myself I’m slightly more torn. After all Ray-Ban also did this little spot, which I’m not sure really drives sales…

… which is now at over 1 million views – so I’ll shut my mouth because Chuck McBride and the Cutwater agency should be pretty happy with that kind of success. Especially on the back of the 4 million plus views of the Glass Catcher.

All told I guess I’m going to have say that Cutwater has a pretty great idea of how to utilize social media for branding.

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