Big Ideas from a Small World

Great Writing 101 – From John St.’s Suzanne Pope

Posted in From Canada, Go Read A Book by Ryan Thomas on March 30, 2009

I think this article is relevant, regardless of where you stand in the industry. We live in an age of visual overload and the dial is swinging back towards well crafted words.

If you don’t believe that words will captivate your target’s attention – look at Twitter.

Suzanne has an amazing piece on Ihaveanidea about the value of great craft in copy, complete with examples out the wazoo. (this line is not one of them) But her words are not just for juniors, I have seen CD’s take a writer’s book and fixate on elements of layout.

In all honesty everyone should read this short piece.

It reminds me of a story about a writer who got a job at an agency that was looking for an “in your face” male writer.

He faxed them a sheet of paper that said: “Hire me or I’ll kick your ass.”

It included a phone number.

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