Big Ideas from a Small World

Copy that sells.

Posted in Method to the Madness by Ryan Thomas on March 31, 2009

I’m gonna show you a spot, but I want you to really listen – every second of this spot is filled with selling language. Sure it uses sex, but we’re grown ups and the sex plus fast food metaphor works – it’s about indulgence.

Did you listen closely to the copy?

  • Foodie Culture
  • Travel
  • Expertise
  • Flavour Combinations
  • Sex
  • Youth
  • Indulgence
  • Doing Something Wrong
  • Soft Feminist Comedy

The next time you see a brief with 9 objectives and say “There is no way we’re fitting all that in,” think of this spot. Only great copywriting can hit that many buttons that fast.

I will buy your wonderful sandwich Hardee’s, I just don’t know if I’m going to eat it or have sex with it.

(Agency in question is Mendelsohn|Zien)

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