Big Ideas from a Small World

Hot Docs – Advertising Info in your spare time.

Posted in From Canada, Global Outlook by Ryan Thomas on April 30, 2009

I love Hot Docs – currently I’m dying to see a film about an Eastern European swimmer who wants to swim the amazon. Seriously the man has pasty white skin and a pot belly and he wants to swim one of the world’s most dangerous rivers.

On an unrelated note playing along side Objectified is Art and Copy a film about the world of advertising.

Get in line, I’ll bring the coffee.

Cannes Young Lion Competition is starting soon! Are you ready?

Posted in From Canada by Ryan Thomas on April 29, 2009

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More on Recycle Me [dot] Org

Posted in From Canada by Ryan Thomas on April 29, 2009

The agency behind this work is Bensimon Byrne. Just thought you would like to know.

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Brilliant Trend Jumping!

Posted in From Canada by Ryan Thomas on April 28, 2009

Recycle Me [dot] org.

I don’t know which Canadian agency is behind this but I intend to find out. What a brilliant information rich way to deal with the subject of organ donation.

It’s not an easy subject but these are not easy times. Oh I will find out who did this…

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Just don’t leave the site idling in the background – there are only so many times you can hear “don’t forget to check out my eyes” before you want to claw yours out.

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How much is word of mouth worth?

Posted in Change Something by Ryan Thomas on April 28, 2009

How much is each of these interactions worth?

Every time people talk about metrics something like this clip jumps to mind.

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Being an artist ain’t such a bad choice….

Posted in Uncategorized by Ryan Thomas on April 28, 2009

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I picked this up from Drawn this morning – truer words eh?

If you’re waiting tables, skip work – Creative Directors Guild of Toronto

Posted in From Canada, Going somewhere?, Make Friends by Ryan Thomas on April 27, 2009

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Info via View From An Ad Guy:

This is a chance to network with other creative minds in the Advertising Industry, and share your ideas.

The Meetup will start sharply at 7:30pm, at a great little watering hole on St.Clair Avenue West called “Scallywags”.

The evening will start with a round of ice-breaker games just to get to know everyone, and meet new members. Then we will start our Advertising workshop which will consist of a series of interactive discussions, activities, and presentations to see what people have been working on.

Hope to see you all on Thursday, April 30th at Scallywags (2nd Floor Party-room) 11 St. Clair Avenue West.

For more info, go to: http://www.Creative-Guild.com

Jones Soda – Still Cool With Earth Day Stunt

Posted in Method to the Madness by Ryan Thomas on April 27, 2009

Office culture is about enriching environments that challenge staff. Jones Soda did just that this Earth Day – a low cost, green PR stunt.

Only at Jones Soda could you call this a typical day at the office.

To celebrate Earth Day on Wednesday, the company rigged up bicycles to generate electricity.

“This is pretty typical Jones Soda. We do fun, innovative things here, and this is just an example,” said Susan Rozewski, an employee.

The pedal power plan went so well that the company’s headquarters in Seattle went completely off the power grid.

Jones had nine workers pedalling at a time, churning out an electrical charge that gets stored in car batteries. The peddlers produced more power than the office was drawing.

Read the whole story and see the video at Scattlepi.com

Seneca College & IHAVEANIDEA = Portfolio Night Global!

Posted in From Canada by Ryan Thomas on April 27, 2009

IHAVEANIDEA’s global portfolio night is picking up sponsors left and right.  It’s amazing to see the growth of this passionate organization – well before I ever went to school, IHAVEANIDEA’s industry nights exposed me to the Toronto advertising community and offered the perfect after work cocktail.

I’m proud to say that the Creative Advertising Program @ Seneca College is now the Toronto educational sponsor of this year’s Portfolio Night.

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A special thanks goes to Anthony Kalamut the chair of the CAB program who probably single handedly pushed this sponsorship into being.

Molson – Your Beard And You

Posted in From Canada, Method to the Madness by Ryan Thomas on April 27, 2009

Molson (courtesy of Zig I think) has produced a helpful set of tips for grooming this playoff season.

Your favourite team’s loss can be a grooming win.

I love the idea behind this – what to do with a playoff beard is a topic that haunts many Canadian men in the post season.

Now all Molson has to do is push this line of thinking and own the Canadian beard market. The winter beard is a pretty uniquely Canadian phenomenon, and nothing says cottage country like the scissor trim. From there it’s a quick jump to supporting charities like Movember.

Welcome to Beard Town polupation: You

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