Big Ideas from a Small World

Post* Advertising = Great Case Studies.

Posted in Global Outlook, Go Read A Book by Ryan Thomas on April 5, 2009

Post* has an amazing series of case studies on their site. From consumer engagement, story telling, two way communication, they are brilliant examples of the power of brand power.

Reading them has lead me to a warm feeling inside. Some agencies have dismissed most writing beyond one line or tag as dated – out of touch. Fact is without trying to prove the point Post* has made an amazing case for story telling. It’s a powerful and low cost weapon for brands – in Post*’s own words:

What would you rather read?
An ad or a story?

post

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: