Big Ideas from a Small World

Comcast + Stride Non-Stop Mint Challage

Posted in Method to the Madness, Red States by Ryan Thomas on April 9, 2009

Cashing in on the success of Doritos (www.doritosguru.ca) contest. Stride gum has expanded its marketing campaign and core concept.

Win $10,000 by coming up with a better name for Stride Gum’s Non-Stop Mint. Personally I love the Stride campaign, the increasingly desperate marketing efforts of a company whose product is too good.

Normally I’m adverse to campaigns that reference advertising or marketing, but most people who have at least seen Back to The Future know of the Delorean – the unicorn of too perfect production.

Right now Spike’s new show Deadliest Warrior has a full 3:00 promo for the Stride Contest.

And well… Deadliest Warrior is amazing. Think Mythbusters + UFC. It’s nice.

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