Big Ideas from a Small World

New Use Of Augmented Reality

Posted in Global Outlook by Ryan Thomas on April 10, 2009

BMW is using AR tech to allow drivers and aspirational drivers to really get a feel for the new BMW Z4.

When GE used this neat little feature it was more of a novelty. This on the other hand seems to really add something to the buying process of perspective consumers and car buffs.

The campaign has also been extended artfully by South African artist Robin Rhode who has used the Z4 as a paint brush for a recent exposition. Then as an iPhone app through the magic of brand synergy.



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