Big Ideas from a Small World

Gatorade just keeps getting weirder.

Posted in Global Outlook, Method to the Madness by Ryan Thomas on April 13, 2009

I love this brand again. It’s slipping into a kind of weirdness that is hard to describe in terms of traditional aspirational sports related marketing.

You gotta admit, it seprates their product from the pack.


3 Responses

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  1. John said, on April 13, 2009 at 1:50 pm

    It’s as if they said, you know what, this is possibly the most pointless rebranding of the most unneeded product, so let’s just make the most nonsensical ad we can.

    Easy paycheck for Tiger, though.

    • Ryan Thomas said, on April 14, 2009 at 6:30 am

      Come on John! You can’t hate the quest for G can you?

  2. John said, on April 14, 2009 at 7:05 am

    No, I liked Quest for G enough to post about it three times. I’d like to have a pagan Kareem with talking goat figure set.

    Tarsem’s the best.

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