Big Ideas from a Small World

Inspiration Corner: Context Is Everything

Posted in Method to the Madness, Red States by Ryan Thomas on April 22, 2009

By now you have seen this local BMW dealership response to Audi’s national ad challenging the brand:

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Context is an amazing thing.

So how about a McD’s ad that has something to say about being Pro-Choice?

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Zing!

Now I’m sure this was an accident but next time you’re looking to add value – consider the contextual surroundings of your ad.

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