Big Ideas from a Small World

Turning Crisis into Opportunity

Posted in Method to the Madness by Ryan Thomas on April 22, 2009

Leo Burnett Lisbon has a plug in for you that will switch the word crisis for opportunity.

Thank you adverbox!


Leo Burnett Lisbon created a plug-in (a device for the internet) that removes the word “crisis” from every webpage and replaces it by the word “opportunity”. This revolutionary digital tool is extremely easy to install, and allows people to replace the most repeated word of the year for the word “opportunity”.
“We want to stop seeing the problem and start seeing the solution.” These words were the foundation of this original idea, available at Here you can download the free plug-in, available in three languages: Portuguese, English and Spanish.

How ball’n is that?

If any of you web programers out there want to tell me how hard an app this would be to create I would love to know.

Tagged with: ,

One Response

Subscribe to comments with RSS.

  1. […] Tom. Possibly related posts: (automatically generated)Turning Crisis into OpportunityEphemeral Museum (Pampero)What Is It Good For?The Hope Store+ (Red Cross) Tagged with: Leo […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: