Big Ideas from a Small World

How to get away with the craziest stunts?

Posted in Blue States, Method to the Madness, Red States by Ryan Thomas on April 23, 2009

I have been thinking a lot about this.

If your brand has a personality, consumers expect it to speak in that voice.

If your brand is in the advertising media, your claims need to be true.

If Jimmy K and Mel Gibson want to make brand satire, you can break every rule in the book and talk to your consumers in a real meaningful way… for free.

I’m not kidding.

The age of Jimmy Kimmel’s viewers line up perfectly with KFC’s target market. Peta can’t touch what was said in this spot, there is no opening for counter dialoge if KFC is in on the joke.

It is, in short, the perfect 2:13 commercial. It’s insensitive, brand relevant, top of mind and honestly the funnest most socially irresponsible thing ever.

Sorta like eating at KFC.

Don’t litigate, encourage this kind of behaviour – because sometimes a whole bunch of wrongs make a right.

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