Big Ideas from a Small World

The World According To Creative – Scrabble from Ogilvy&Mather/Paris

Posted in Method to the Madness by Ryan Thomas on April 23, 2009

In a perfect world every spot would challenge consumers just enough and make the world into a more interesting place.

Yes on occasion we can make art with advertising dollars. I feel there is a mountain of products which fall into aspirational ideals that have the same draw and intellectual capital as Scrabble – combined with the geek culture of the Internet age there is the real opportunity to make actual art out of advertising.

“Of all the tyrannies on human kind/The worst is that which persecutes the mind.”  – John Dryden

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3 Responses

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  1. John said, on April 25, 2009 at 4:13 pm

    My two-year-old keeps making me replay the song.

    • Ryan Thomas said, on April 26, 2009 at 1:25 am

      That’s the neatest thing I have ever heard. It makes me wonder about those kids shows they press gang on to children….

      Then again maybe your house is a more stimulating place then the average two year old is used to.

  2. […] the vibe sounds like you have heard it here before, listen to those Scrabble videos again. Tagged with: Dan Le, Media, Music, Scrabble no comments yet « Let It Ring – Crazy […]


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