Big Ideas from a Small World

Follow Up – Heineken Walk In Fridge Yah.

Posted in Change Something, Global Outlook by Ryan Thomas on April 24, 2009

Personally I like it. I know adverblog’s Martina Zavagno felt the spot was not quite as good as the original but a while back something amazing happened. Serial television drama evolved as a longer more in depth method of story telling then major motion pictures. The evolution of our attention is actually longer then it once was – this spot references the original magic without feeling rehashed.

In short it ads to the walk in fridge story. I hope that moving foward Heineken will continue to use the fridge as a vehicle for simmilar spots.


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