Big Ideas from a Small World

Jones Soda – Still Cool With Earth Day Stunt

Posted in Method to the Madness by Ryan Thomas on April 27, 2009

Office culture is about enriching environments that challenge staff. Jones Soda did just that this Earth Day – a low cost, green PR stunt.

Only at Jones Soda could you call this a typical day at the office.

To celebrate Earth Day on Wednesday, the company rigged up bicycles to generate electricity.

“This is pretty typical Jones Soda. We do fun, innovative things here, and this is just an example,” said Susan Rozewski, an employee.

The pedal power plan went so well that the company’s headquarters in Seattle went completely off the power grid.

Jones had nine workers pedalling at a time, churning out an electrical charge that gets stored in car batteries. The peddlers produced more power than the office was drawing.

Read the whole story and see the video at


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