Big Ideas from a Small World

Molson – Your Beard And You

Posted in From Canada, Method to the Madness by Ryan Thomas on April 27, 2009

Molson (courtesy of Zig I think) has produced a helpful set of tips for grooming this playoff season.

Your favourite team’s loss can be a grooming win.

I love the idea behind this – what to do with a playoff beard is a topic that haunts many Canadian men in the post season.

Now all Molson has to do is push this line of thinking and own the Canadian beard market. The winter beard is a pretty uniquely Canadian phenomenon, and nothing says cottage country like the scissor trim. From there it’s a quick jump to supporting charities like Movember.

Welcome to Beard Town polupation: You

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