Big Ideas from a Small World

Ray-Ban! Yarn! Bravia! That Lego Stunt!

Posted in Going somewhere?, Method to the Madness, Too Close To Call by Ryan Thomas on May 7, 2009

People will never get tired off rolling things downhill.

Fact.

Yup that’s Ray-Ban’s new never hide film. Credit where credit is due. There is a brand specific punchline in the film. Though I think in the future every brand should be looking at the web space and asking “do we have a ball rolling down a hill spot?”

Here is a lego ball rolling down hill…

And just because I haven’t seen it in a while here is the Bravia spot.

And balls rolling for social justice.

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