Big Ideas from a Small World

Big Ideas from Young Cannes

Posted in Uncategorized by Ryan Thomas on May 20, 2009

With the 48 hour beating of young juniors over, the videos are up and there is a lot to think about. A lot to talk about in the shifts occurring in this industry.

But first, how charming is this?

This video is Spencer Black and (I think his writing partner at Zig’s) contribution.

This video was created in 48 hours, in between real work for some of Canada’s biggest clients. Wrap your head around that for a second.

This business has been called competitive, cut throat. I even had an old professor who promised me that this industry eats its young. Well the shift to video production for Cannes has really refreshed this argument.

Here are just a few of the changes, a few of the things we expect young creatives to know coming into the industry:

1) Your portfolio should be on-line.

2) You should be able to conceive,  produce and edit a video in under 48 hours.

3) You should be able to work really long hours for free.

I can’t help but look at things like this and wonder, if agencies are getting smaller, if clients are demanding more and more for less and less, who is more to blame for this than the advertising industry itself?


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