Big Ideas from a Small World

Dunlop World Record – How good are you tires?

Posted in Change Something, Method to the Madness, Too Close To Call by Ryan Thomas on May 25, 2009

Tire companies must be in a bind. As automotive sales shrink they must be sweating buckets. Maybe a little bit of fear is a good thing though. It makes marketers ready to reach outside of the box and do something daring to drive sales.

The big tire manufactures often rely on fear to sell product. “We care about your family road safety, do you?” frankly I blame this on the success of one baby:

michelin-baby-in-tire-ad

This image is linked to an Ogilvy Goodyear case study for further reading.

Now with the marketing falling apart here comes a tire company with something viral and just all around different:

The way I figure it, if you’re going to be late to the party at least bust in the front door with a motorcycle and a Texas mickey of Jim Beam.

Hot.

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