Big Ideas from a Small World

Feature Length Advertising is not dead!

Posted in Change Something, Global Outlook by Ryan Thomas on May 26, 2009

I loved the BMW films when they first hit. Since then rare companies have done amazing things with long movie-like advertising. It seems like every time brands are willing to risk moving away from low production values, shortened attention spans, and viral seeding great things come from the project.

Yes, it’s an investment. Yes, it takes time and yes it is a real risk, but if everyone zigs you might consider zagging.

Lux has done just that, with their new short featuring Catherine Zeta Jones.

In this age we are forever asking people to opt-in and donate their time to our brands. What better time could there be to start creating real content again. Film quality, talent rich, content.


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