Big Ideas from a Small World

Olympus + Blendtec’s Tom Dickson = Finally some great advertising from the camera market.

Posted in Global Outlook, Make Friends, Method to the Madness by Ryan Thomas on June 30, 2009

If you live in Canada you have most likely been subjected to 100’s of over saturated, digital Avril spots. These spots reek of such insincerity and lack of foresight that I won’t subject you to them here (clickers be warned). I don’t think I ever scratched my head harder then when Canada’s super brat pitched me a $1,200 SLR.

I don’t expect much from the digital photography market in the way of great advertising, which is why you NEED TO SEE THIS!

Tom Dickson, Blendtec pitch man, has made the jump to full blown cross promotion king. If you are looking to reach a smart digital savvy market this is how you do it. Tom’s signature style has not been changed in the slightest, he does his thing and Olympus gets a fun pay off.

Tom’s success with the 20 something college crowd was always sort of a mystery to me. His blenders are the McLaren F1 of the kitchen appliance world and way out of the price range for your average mudslide mixing internet hipster. I’m glad to see another company smart enough to see the value of borrowing some of his sweet sweet star power.

Good work Olympus.

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Steam Whistle Brewing cures your recession blues!

Posted in From Canada by Ryan Thomas on June 18, 2009

Steam Whistle, a Canadian independent brewing company has done an amazing job growing its market share with word of mouth, location, and a quality product. They have really never been a major advertiser, focusing more on PR and Event Management.

When Sharpe Blackmore pitched them spec work, I’m sure they must have been apprehensive.

Now Sharpe’s spot is running on CBC here in Canada and a great company has realized the value of the advertising game.

Check it out:

Kudos to Sharp for reconizing the opputurnity and Steam Whistle for really putting the brand out there.

Ever found it hard to get in touch with an agency?

Posted in Uncategorized by Ryan Thomas on June 16, 2009

I know I have. Then I saw this.

cream

But what really caught my eye was the live assistance button in the top left corner. Click it and it opens a chat window that puts you in direct contact with an Asabiley Viral Advertising employee. Click and connect.

How brilliant is that?

Good luck on the job hunt! (Mad Avenue Blues)

Posted in Change Something by Ryan Thomas on June 11, 2009
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Meet Mike from Immersion Creative.

Posted in Uncategorized by Ryan Thomas on June 10, 2009

Mike just shot me a message via twitter, if you’re looking for a Vancouver Advertising Agency he’s got the list.

It’s worth checking out his site as well.

“Hey, look at that! The smoke grenades fit perfectly in the cup holders.”

Posted in Global Outlook, Method to the Madness by Ryan Thomas on June 8, 2009

You know every time I watch Top Gear I’m amazed at the quality of it’s product integration. In a perfect world when every advertiser fixates on content instead of interruption advertising will look something like this:

Fast foward the video to about 8:04 to catch the magic that is a Ford Fiesta in a Normandy style beach invasion.

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Boone Oakley – Real Social Media

Posted in Uncategorized by Ryan Thomas on June 2, 2009

This is the most innovative use of social media I have seen in a long time:

I’m serious. Press the button.

(I posted this about 30 minutes ago and I’m still going through it.)

I loves me some lowbrow humor:

Posted in Red States by Ryan Thomas on June 1, 2009

It don’t get anymore lowbrow than Nascar, cleavage, and pay as you go cellphones.

Awesome.

Long Content Delivers Again

Posted in Global Outlook, Go Read A Book by Ryan Thomas on June 1, 2009

Each and every time someone tells me about how visual and short modern attention spans are I want to laugh. What first appears as short attention spans are often just over educated human brains on a constant search for value for their time.

Often we don’t deliver enough value to hold an attention span.

Here’s a fantastic use of copy to hold readers’ attention spans:

doors-2

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