Big Ideas from a Small World

Long Content Delivers Again

Posted in Global Outlook, Go Read A Book by Ryan Thomas on June 1, 2009

Each and every time someone tells me about how visual and short modern attention spans are I want to laugh. What first appears as short attention spans are often just over educated human brains on a constant search for value for their time.

Often we don’t deliver enough value to hold an attention span.

Here’s a fantastic use of copy to hold readers’ attention spans:


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