Big Ideas from a Small World

Steam Whistle Brewing cures your recession blues!

Posted in From Canada by Ryan Thomas on June 18, 2009

Steam Whistle, a Canadian independent brewing company has done an amazing job growing its market share with word of mouth, location, and a quality product. They have really never been a major advertiser, focusing more on PR and Event Management.

When Sharpe Blackmore pitched them spec work, I’m sure they must have been apprehensive.

Now Sharpe’s spot is running on CBC here in Canada and a great company has realized the value of the advertising game.

Check it out:

Kudos to Sharp for reconizing the opputurnity and Steam Whistle for really putting the brand out there.

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2 Responses

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  1. Shannon said, on August 6, 2009 at 9:30 am

    Kudos to Sharpe indeed! unfortunately this is an awful waste of money for Steam Whistle and a complete rip off of the Keith’s “Clink” commercial from earlier this year. I’ve got to say I thought Steam Whistle was smarter then that.

    • Ryan Thomas said, on August 6, 2009 at 12:08 pm

      Help me out what was the klink commercial?
      Because the audio brand element, low cost and core messaging of this spot are perfect for Steam Whistle.

      IF this spot is a “complete” rip off, I would hazard that it was Keith’s that was wasting money on creative that did not drive the brand.
      Just saying.

      If you have a link to the clink spot I would love to post it.


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