Big Ideas from a Small World

Moving to C-level pastures.

If your reading this there is a way bigger party in town.

I’ve joined the ranks of the business owners and opened up my own shop – Switch Advertising.

You can follow us on Tumblr TwitterOn Our Blog

Or head right to our website and send us comments on the main page though facebook.

To the 10,000+ people who have read this blog thank you.


Make Videos – Get Job

Posted in Blue States, Get High Fives, Going somewhere?, Make Friends, Shop Talk by Ryan Thomas on August 11, 2009

Advertising Week in NYC above and beyond the best event for our community. From cocktails to talks with some of today’s best minds it’s an investment.

Print yourself about a 1000 extra business cards and head down. You’ll need them,

And if your a junior creative, the opportunities abound,  Crispin Porter + Bogusky, Ogilvy in New York, Proximity Atmosphere and Saatchi & Saatchi Wellness to create a value ad for juniors.

Check out the video to find out more:

For more contest info: click!

For more on Ad Week NYC: click!

Denny’s got dinos but it’s the unicorn that steals the show.

Posted in Blue States, Red States by Ryan Thomas on May 13, 2009

Yesterday from French Canada we saw clowns tourtured for the teen market. Now it looks like Denny’s has shifted to the what the hell strategy made famous by brands like Skittles.

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American (re)Design Porn

Posted in Blue States, Make Friends, Method to the Madness, Red States by Ryan Thomas on May 7, 2009

I caught this over on Super Punch this morning and wanted to share.

Papermag has asked some brilliant minds in American art, design and advertising to rebrand the United States, yes Shep is on the list.

Check it out.

Peter Buchanan Smith

Peter Buchanan Smith

Shepard Fairey

Shepard Fairey

More on the Toronto Alliance

Posted in Blue States, Change Something, From Canada, Make Friends by Ryan Thomas on May 4, 2009

If you needed more reasons to sign the petition check out the organic protest that has been cropping up in NYC, where illegal billboards are being reclaimed by public art.


If it’s being reported by Creativity Magazine you know it’s timely.

Sustainability in all things ladies and gentlemen.

Diego Zambrano’s new poster – Keep Calm

Posted in Blue States by Ryan Thomas on May 4, 2009

I love this – nothing says fast response like Helvetica.

Timelessness + fear mongering is the peanut butter and ice wine jelly sandwich of our times. (I’m aware of how little sense that makes but it’s still morning.)


More on Diego’s work here.

Totally unrelated but equally awesome – here.

Get Your Button On.

Posted in Blue States by Ryan Thomas on April 23, 2009

Diego Zambrano has created a new store for his Career Evolution image that was spreading around the web like wild fire.

How ball’n are these!


The site has brand new art work and an amazing feel. Go buy a $1.75 button today and let everyone know what your job really entails!


Taxi wants you to play – Asteroids!

Posted in Blue States by Ryan Thomas on April 23, 2009


You could do your work…. or need I say more?

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How to get away with the craziest stunts?

Posted in Blue States, Method to the Madness, Red States by Ryan Thomas on April 23, 2009

I have been thinking a lot about this.

If your brand has a personality, consumers expect it to speak in that voice.

If your brand is in the advertising media, your claims need to be true.

If Jimmy K and Mel Gibson want to make brand satire, you can break every rule in the book and talk to your consumers in a real meaningful way… for free.

I’m not kidding.

The age of Jimmy Kimmel’s viewers line up perfectly with KFC’s target market. Peta can’t touch what was said in this spot, there is no opening for counter dialoge if KFC is in on the joke.

It is, in short, the perfect 2:13 commercial. It’s insensitive, brand relevant, top of mind and honestly the funnest most socially irresponsible thing ever.

Sorta like eating at KFC.

Don’t litigate, encourage this kind of behaviour – because sometimes a whole bunch of wrongs make a right.

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Inspiration Corner: Girl Sends Striper to Her Reunion

Posted in Blue States, Make Friends by Ryan Thomas on April 22, 2009

This woman is brilliant. Cunning and funny and full of soul.

I love when people find brand new takes on old genres.

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