Big Ideas from a Small World

Moving to C-level pastures.

If your reading this there is a way bigger party in town.

I’ve joined the ranks of the business owners and opened up my own shop – Switch Advertising.

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To the 10,000+ people who have read this blog thank you.


Art and Advertising In Toronto

Posted in Bookmark PLZ, Change Something, From Canada by Ryan Thomas on May 4, 2009

Frankly I would love too see this project come together.


The idea is simple, a service charge for billboards which fund local art. Now before you balk at the idea of spending more it’s worth thinking about what you get in return:

Public Art: When visual clutter contains images and works of non-commercial value consumers are rewarded for paying attention.

Engagement: If you have ever been told to dumb down outdoor work – here is your solution. A stimulated and challenged population is actively thinking about what they are seeing.Which means you can advertise more interesting ideas.

Brand Equity: Your clients brand may never be allowed inside the ROM or AGO outside of sponsorship but with art in public spaces the entire city becomes a gallery – with your work hanging right along side.

The Creative Class: There has been a lot of talk about how to attract creative talent for the long term prosperity of the City of Toronto. Prosperity as you are well aware means buying power – this could be a chance for many brands to stop fighting the competition and start growing the market.

I’m sure some of you will balk at the idea of paying for public art -but it worked for VISA. So if you really belive in the art of advertising, jump on board sign the petition, you don’t even have to out yourself on a blog.

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Just don’t call it viral!

Posted in Bookmark PLZ by Ryan Thomas on March 16, 2009

I found this great new site: Viral Video Chart by Unruly Video.

It tracks trends in highly watched YouTube content. Pretty awesome.

Plus I found this spot there:

So it’s already been worth my time.