Big Ideas from a Small World

Moving to C-level pastures.

If your reading this there is a way bigger party in town.

I’ve joined the ranks of the business owners and opened up my own shop – Switch Advertising.

You can follow us on Tumblr TwitterOn Our Blog

Or head right to our website and send us comments on the main page though facebook.

To the 10,000+ people who have read this blog thank you.


Make Videos – Get Job

Posted in Blue States, Get High Fives, Going somewhere?, Make Friends, Shop Talk by Ryan Thomas on August 11, 2009

Advertising Week in NYC above and beyond the best event for our community. From cocktails to talks with some of today’s best minds it’s an investment.

Print yourself about a 1000 extra business cards and head down. You’ll need them,

And if your a junior creative, the opportunities abound,  Crispin Porter + Bogusky, Ogilvy in New York, Proximity Atmosphere and Saatchi & Saatchi Wellness to create a value ad for juniors.

Check out the video to find out more:

For more contest info: click!

For more on Ad Week NYC: click!

I’m an anime nerd at heart. Thanks Nike!

Posted in Going somewhere? by Ryan Thomas on July 11, 2009

I don’t know if you have seen this yet, but this is a charming site. It’s safe to say that talented people put there trust in trust in people – when they do the results are pretty darn amazing.


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Ray-Ban! Yarn! Bravia! That Lego Stunt!

Posted in Going somewhere?, Method to the Madness, Too Close To Call by Ryan Thomas on May 7, 2009

People will never get tired off rolling things downhill.


Yup that’s Ray-Ban’s new never hide film. Credit where credit is due. There is a brand specific punchline in the film. Though I think in the future every brand should be looking at the web space and asking “do we have a ball rolling down a hill spot?”

Here is a lego ball rolling down hill…

And just because I haven’t seen it in a while here is the Bravia spot.

And balls rolling for social justice.

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More from T-Mobile – Sing-a-long

Posted in Global Outlook, Going somewhere? by Ryan Thomas on May 4, 2009

Dancing, singing, public spaces, what’s next.

Personally I want to see a full blown impromptu Circus, then again I have a sideshow bias.

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50 cars or 1 coach. Today’s theme is art-vertising.

Posted in Going somewhere?, Method to the Madness by Ryan Thomas on May 4, 2009

Ok I think I’m gonna call this the day’s theme. Plus I have a wicked soft spot for ambient art – and you should too, almost every phone has video capture now.

This campaign comes to you via Acne Advertising in Stockholm.

If you’re waiting tables, skip work – Creative Directors Guild of Toronto

Posted in From Canada, Going somewhere?, Make Friends by Ryan Thomas on April 27, 2009


Info via View From An Ad Guy:

This is a chance to network with other creative minds in the Advertising Industry, and share your ideas.

The Meetup will start sharply at 7:30pm, at a great little watering hole on St.Clair Avenue West called “Scallywags”.

The evening will start with a round of ice-breaker games just to get to know everyone, and meet new members. Then we will start our Advertising workshop which will consist of a series of interactive discussions, activities, and presentations to see what people have been working on.

Hope to see you all on Thursday, April 30th at Scallywags (2nd Floor Party-room) 11 St. Clair Avenue West.

For more info, go to:

Copywriting on the fly: Jameson’s OOH in NYC

Posted in Going somewhere?, Make Friends by Ryan Thomas on April 16, 2009

How fast can you write meaningful copy?

I can’t think of a better way to test new interns than sitting them outside and trying to speak to real 20 to 30 year old New Yorkers.

Great work Jameson’s. Anyone know the agency?


Burn. This is from December 2008 but it’s making the rounds in the EU webspace now. Shame on me – I should have known that the EU is where you go for info on mobile tech and innovation, not flashy out of home stuff.

For flashy out of home you go to:

Graffiti Research Labs

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One Last Day Of Winter – Telus Festival

Posted in Going somewhere? by Ryan Thomas on April 7, 2009

This weather has reminded me of something: there is still one day of winter left.

If you’re in the mood for free music, arts and culture and you live on the West side of North America – consider heading to Telus Festival.


Telus has off set the cost of an entire weekend in Whistler BC, down to only $74 per night. When you put that in perspective it’s dirt cheap. Considering the concerts (presented by Zoon) and the extras.

I have to admit I’m a sucker for this kind of event. As a creative though, this is not the best conceived use of an event to fuel a brand.

An event like this has been done many times before. Much Music used to do a snow day with brands in tow for the ride, and Virgin Fest is still a brand leader in mobile phone concert series.

When great creative is paired with event planning the opportunities are endless. I don’t think we need to point any farther than the inspired genius of Crashed Ice  to see what creative and event marketing can do together.

Every year I get a pain when I’m too busy to get to go to this:


Not only is this an insane idea but it’s new and provides a unique experience. Above all it speaks to the core values of the brand the way most music related events do not.

Still, everyone loves a good concert – and hot tubing – and snowboarding.

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The Impossible Pitch! I’ve seen the impossible pitch it’s for a horse grooming salon.

Posted in Global Outlook, Going somewhere?, Shop Talk by Ryan Thomas on March 31, 2009

Stockholm – Three interns pitch Adidas world wide in hopes of winning the account for their agency Volontaire. Why?

Because according to Adidas – Impossible is Nothing.

I just want the record to state that a copy writer at 180/TBWA wrote that line.

Now on with the show: