Big Ideas from a Small World

Moving to C-level pastures.

If your reading this there is a way bigger party in town.

I’ve joined the ranks of the business owners and opened up my own shop – Switch Advertising.

You can follow us on Tumblr TwitterOn Our Blog

Or head right to our website and send us comments on the main page though facebook.

To the 10,000+ people who have read this blog thank you.


Agency Culture: How Poke Stays Brilliant

Posted in Change Something, Make Friends, Method to the Madness by Ryan Thomas on July 28, 2009

Every AD should want to work at Poke, any culture that can commit to branding the looses of an agency game and still have fun doing it is a place that fosters creativity.


Poke Quick Draw Championships

Poke Quick Draw Championships

Olympus + Blendtec’s Tom Dickson = Finally some great advertising from the camera market.

Posted in Global Outlook, Make Friends, Method to the Madness by Ryan Thomas on June 30, 2009

If you live in Canada you have most likely been subjected to 100’s of over saturated, digital Avril spots. These spots reek of such insincerity and lack of foresight that I won’t subject you to them here (clickers be warned). I don’t think I ever scratched my head harder then when Canada’s super brat pitched me a $1,200 SLR.

I don’t expect much from the digital photography market in the way of great advertising, which is why you NEED TO SEE THIS!

Tom Dickson, Blendtec pitch man, has made the jump to full blown cross promotion king. If you are looking to reach a smart digital savvy market this is how you do it. Tom’s signature style has not been changed in the slightest, he does his thing and Olympus gets a fun pay off.

Tom’s success with the 20 something college crowd was always sort of a mystery to me. His blenders are the McLaren F1 of the kitchen appliance world and way out of the price range for your average mudslide mixing internet hipster. I’m glad to see another company smart enough to see the value of borrowing some of his sweet sweet star power.

Good work Olympus.

“Hey, look at that! The smoke grenades fit perfectly in the cup holders.”

Posted in Global Outlook, Method to the Madness by Ryan Thomas on June 8, 2009

You know every time I watch Top Gear I’m amazed at the quality of it’s product integration. In a perfect world when every advertiser fixates on content instead of interruption advertising will look something like this:

Fast foward the video to about 8:04 to catch the magic that is a Ford Fiesta in a Normandy style beach invasion.

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Dunlop World Record – How good are you tires?

Posted in Change Something, Method to the Madness, Too Close To Call by Ryan Thomas on May 25, 2009

Tire companies must be in a bind. As automotive sales shrink they must be sweating buckets. Maybe a little bit of fear is a good thing though. It makes marketers ready to reach outside of the box and do something daring to drive sales.

The big tire manufactures often rely on fear to sell product. “We care about your family road safety, do you?” frankly I blame this on the success of one baby:


This image is linked to an Ogilvy Goodyear case study for further reading.

Now with the marketing falling apart here comes a tire company with something viral and just all around different:

The way I figure it, if you’re going to be late to the party at least bust in the front door with a motorcycle and a Texas mickey of Jim Beam.


New Samsung Viral

Posted in Global Outlook, Method to the Madness by Ryan Thomas on May 21, 2009

Vincenzo from the Viral Factory just shot me an e-mail. They have a brand new video out for Samsung Laptops. I must admit it’s three kinds of cute.

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Samsung HD in camara magic – The Making Of

Posted in Method to the Madness by Ryan Thomas on May 11, 2009

Samsung’s viral HD trick has been revealed. Here’s how the magic was done. The answer is surprisingly old school.

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Ray-Ban! Yarn! Bravia! That Lego Stunt!

Posted in Going somewhere?, Method to the Madness, Too Close To Call by Ryan Thomas on May 7, 2009

People will never get tired off rolling things downhill.


Yup that’s Ray-Ban’s new never hide film. Credit where credit is due. There is a brand specific punchline in the film. Though I think in the future every brand should be looking at the web space and asking “do we have a ball rolling down a hill spot?”

Here is a lego ball rolling down hill…

And just because I haven’t seen it in a while here is the Bravia spot.

And balls rolling for social justice.

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American (re)Design Porn

Posted in Blue States, Make Friends, Method to the Madness, Red States by Ryan Thomas on May 7, 2009

I caught this over on Super Punch this morning and wanted to share.

Papermag has asked some brilliant minds in American art, design and advertising to rebrand the United States, yes Shep is on the list.

Check it out.

Peter Buchanan Smith

Peter Buchanan Smith

Shepard Fairey

Shepard Fairey

I wanna see a 7-11 Transform.

Posted in Method to the Madness by Ryan Thomas on May 4, 2009

I’m sure you remember when 7-11 turned stores into Kwik-E-Mart for The Simpson’s feature film – I hope their brand managers can find a way to make a Slurpee machine transform for the Transformers 2 movie.

Japan don’t fail me now!

In the mean time here is a zany brand placement from the new Transformers trailer.

Terminator Salvation: The Future Begins

Thanks be to Super Punch.