Office culture is about enriching environments that challenge staff. Jones Soda did just that this Earth Day – a low cost, green PR stunt.
Only at Jones Soda could you call this a typical day at the office.
To celebrate Earth Day on Wednesday, the company rigged up bicycles to generate electricity.
“This is pretty typical Jones Soda. We do fun, innovative things here, and this is just an example,” said Susan Rozewski, an employee.
The pedal power plan went so well that the company’s headquarters in Seattle went completely off the power grid.
Jones had nine workers pedalling at a time, churning out an electrical charge that gets stored in car batteries. The peddlers produced more power than the office was drawing.
Read the whole story and see the video at Scattlepi.com
Molson (courtesy of Zig I think) has produced a helpful set of tips for grooming this playoff season.
Your favourite team’s loss can be a grooming win.
I love the idea behind this – what to do with a playoff beard is a topic that haunts many Canadian men in the post season.
Now all Molson has to do is push this line of thinking and own the Canadian beard market. The winter beard is a pretty uniquely Canadian phenomenon, and nothing says cottage country like the scissor trim. From there it’s a quick jump to supporting charities like Movember.
In a perfect world every spot would challenge consumers just enough and make the world into a more interesting place.
Yes on occasion we can make art with advertising dollars. I feel there is a mountain of products which fall into aspirational ideals that have the same draw and intellectual capital as Scrabble – combined with the geek culture of the Internet age there is the real opportunity to make actual art out of advertising.
“Of all the tyrannies on human kind/The worst is that which persecutes the mind.” – John Dryden
I have been thinking a lot about this.
If your brand has a personality, consumers expect it to speak in that voice.
If your brand is in the advertising media, your claims need to be true.
If Jimmy K and Mel Gibson want to make brand satire, you can break every rule in the book and talk to your consumers in a real meaningful way… for free.
I’m not kidding.
The age of Jimmy Kimmel’s viewers line up perfectly with KFC’s target market. Peta can’t touch what was said in this spot, there is no opening for counter dialoge if KFC is in on the joke.
It is, in short, the perfect 2:13 commercial. It’s insensitive, brand relevant, top of mind and honestly the funnest most socially irresponsible thing ever.
Sorta like eating at KFC.
Don’t litigate, encourage this kind of behaviour – because sometimes a whole bunch of wrongs make a right.
Leo Burnett Lisbon has a plug in for you that will switch the word crisis for opportunity.
Thank you adverbox!
Leo Burnett Lisbon created a plug-in (a device for the internet) that removes the word “crisis” from every webpage and replaces it by the word “opportunity”. This revolutionary digital tool is extremely easy to install, and allows people to replace the most repeated word of the year for the word “opportunity”.
“We want to stop seeing the problem and start seeing the solution.” These words were the foundation of this original idea, available at www.see-the-opportunity.com. Here you can download the free plug-in, available in three languages: Portuguese, English and Spanish.
How ball’n is that?
If any of you web programers out there want to tell me how hard an app this would be to create I would love to know.
By now you have seen this local BMW dealership response to Audi’s national ad challenging the brand:
Context is an amazing thing.
So how about a McD’s ad that has something to say about being Pro-Choice?
Now I’m sure this was an accident but next time you’re looking to add value – consider the contextual surroundings of your ad.