Big Ideas from a Small World

Moving to C-level pastures.

If your reading this there is a way bigger party in town.

I’ve joined the ranks of the business owners and opened up my own shop – Switch Advertising.

You can follow us on Tumblr TwitterOn Our Blog

Or head right to our website and send us comments on the main page though facebook.

To the 10,000+ people who have read this blog thank you.


Make Videos – Get Job

Posted in Blue States, Get High Fives, Going somewhere?, Make Friends, Shop Talk by Ryan Thomas on August 11, 2009

Advertising Week in NYC above and beyond the best event for our community. From cocktails to talks with some of today’s best minds it’s an investment.

Print yourself about a 1000 extra business cards and head down. You’ll need them,

And if your a junior creative, the opportunities abound,  Crispin Porter + Bogusky, Ogilvy in New York, Proximity Atmosphere and Saatchi & Saatchi Wellness to create a value ad for juniors.

Check out the video to find out more:

For more contest info: click!

For more on Ad Week NYC: click!

Some Days I’m Glad My Girlfriend Holds The Credit Card. (Adobe Icon Pillows)

Posted in Make Friends, Shop Talk by Ryan Thomas on May 4, 2009

Seriously. Grateful.


Amazing what you can do in the EU

Posted in Global Outlook, Shop Talk by Ryan Thomas on April 22, 2009

Seriously. Put aside all issues of taste, it’s amazing what clients will go for in the European Union.

Jungstil is an online shopping destination from Germany and this is their new intended viral video:

Creative: Nordpol | Hamburg
Seeding: elbkind | Hamburg

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Targeted Viral Seeding.

Posted in Method to the Madness, Shop Talk by Ryan Thomas on April 6, 2009

If you’re seeding viral videos, or spreading your marketing message, one of the keys is to clearly define your targets.

Many an agency today has a policy of dump and pray when it comes to non-traditional offerings. They dump a video onto YouTube, link the hell out of it and hope for the best.

How about instead of DUMP and PRAY we first create a valuable opportunity for taste leaders to break stories.

How about this when crafting a non-traditional digital offering (“viral”). Do it the same way you would a PR piece.

  1. Who are the taste makers most likely to pick up on it?
  2. What element of our story appeals to all these influencers?
  3. Reach out to these taste makers with well crafted and two way communication.  (Remember to be transparent)
  4. Could we spin this story to appeal to a different subgroup of taste makers?
  5. Re-spin and send out secondary wave of outreach.

If all this fails, then you may D&P (Dump and Pray) – or link to unrelated popular YouTube content.

On second thought never do that. Ever.

Just to help you get your viral into the right hands – here is a web trend map of the 333 most influential sties and the 111 most influential Internet people graphed out on the Toyko Subway system.

Get your video onto a station, and it will ride the whole line in one form or another.


The Impossible Pitch! I’ve seen the impossible pitch it’s for a horse grooming salon.

Posted in Global Outlook, Going somewhere?, Shop Talk by Ryan Thomas on March 31, 2009

Stockholm – Three interns pitch Adidas world wide in hopes of winning the account for their agency Volontaire. Why?

Because according to Adidas – Impossible is Nothing.

I just want the record to state that a copy writer at 180/TBWA wrote that line.

Now on with the show:

Attention Designers: Need Work?

Posted in Shop Talk by Ryan Thomas on March 30, 2009

Super Punch is looking for a new logo.

Don’t say I never threw you a freebie.


YES! The Gruen Transfer is back!

Posted in Global Outlook, Shop Talk by Ryan Thomas on March 26, 2009

One of the best shows on advertising is back on ABC! I’m not going to lie to you, I’m going to be all over this show for the next few weeks.


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Yup, that’s Mess Marketing again. Keeping BK Fresh!

Posted in Method to the Madness, Shop Talk by Ryan Thomas on March 26, 2009

I just got that e-mail from Jack at Mess Marketing, how’s that for a turn around time:

Yep, that’s us.

The artwork is from Tewz (, and was a part of our Head to Sole event.

We have a bunch of photos of that event that we’ve yet to get online, but there are numerous one’s scattered on Flickr. We do have quite a few of the first event available on the site.

So just to correct, that awesome image of the King was done by Tewz. The image was found in Flips photostream.

And all told Mess Marketing is making a pretty awesome showing of rewarding consumer attention.


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I think this is Mess Marketing?

Posted in Blue States, Shop Talk by Ryan Thomas on March 26, 2009

Credit where credit is due, the artist is “Flip” according to SuperPunch. I’ve e-mailed Jack Shedd over at Mess to confirm where this great image of the King is from, I also asked him for more photos of the project.

Stay tuned for anwsers.


(It’s 4am and I have Hulu so I’m pretty much a write off)

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