Big Ideas from a Small World

G.I. Joe virals all over the place!

Posted in Global Outlook, To close to call by Ryan Thomas on July 23, 2009

I don’t know if you ever saw the Warren Ellis Cartoon Network shorts, but if you haven’t let’s say you’re missing out.

Now with the movie moving forward, weird “virals” have started to appear. I’m not gonna lie to you, viral spots have started to feel dated. You can see the moment of the shift, designed to surprise and get you to link something.

But hey, any excuse to post about the Warren Ellis version is good in my books.


Now with these new videos promoting the wonders of power suits, I sorta wonder why the marketing teams behind this did not reach out to nerdcore rappers and produce something like this done with new movie footage:


AMC creates online (themed) casting call.

Posted in From Canada, Make Friends by Ryan Thomas on July 23, 2009

It is what it sounds like. If you’re a fan of the show MADMEN and you have a few curves and a dream you owe it to yourself to fire off a picture.

Although it means competing with this girl!

She sortta looks like an Asian Mary Wells.

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Ad Schooling In Canada – Has What It Takes

Posted in Change Something, From Canada by Ryan Thomas on July 16, 2009

Below is a letter I have just written to the editor of Marketing Magazine about their August front page feature. I’m posting it here in it’s entirety. Social networking don’t fail me now:


I called today about the feature in the August issue, a few students currently in the program had texted me today when they saw almost no mention of Seneca@York in the piece. My heart went out to them.

Seneca’s CAB program has done some amazing things to stay adaptive in the recent years – as we talk about breaking down silos like in the Juniper Park article in the same issue (page 9) Seneca is one of the few schools that is putting its money where its mouth is. Not simply focusing on copy and art but by teaching an integrated platform of creative advertising, strategy, trend tracking, and public relations with ever increasing focus on the digital spectrum.

Outside of this unique core structure, staff have provided real client briefs to every class for years. This policy of real clients, spearheaded by real agencies was long in effect before my enrollment in the program and because of the creative and business streams taught at the school, it’s much deeper than simply being handed a brief.

Last I checked, Anthony Kalamut program coordinator of Seneca was also advising of the building the advertising curriculum of St. Marguerite d’Youville Secondary School. How this amazing program was not worth mention by your writer is beyond me. Now finishing its second year, Diana has done at the high school level what Humber is still trying to do at the collegiate level.

This year the grade 12 class pitched The Planet In Focus Film Festival to real clients on a three week creative turn around. Real Projects, Real Clients.

I understand the pressures on today’s modern publishers. Tight deadlines, quick turnaround times, but these interviews were conducted at Portfolio Night in Toronto. It’s one thing to miss a few schools when asking if young students “have what it takes to make an impact”, quite another to miss the events lead educational sponsor and the only school to put advertising dollars into supporting this industry event.

Matt if you think I’m bias, ask Scott Goodson – he thought Seneca was worth mention.

I’m an anime nerd at heart. Thanks Nike!

Posted in Going somewhere? by Ryan Thomas on July 11, 2009

I don’t know if you have seen this yet, but this is a charming site. It’s safe to say that talented people put there trust in trust in people – when they do the results are pretty darn amazing.


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Olympus + Blendtec’s Tom Dickson = Finally some great advertising from the camera market.

Posted in Global Outlook, Make Friends, Method to the Madness by Ryan Thomas on June 30, 2009

If you live in Canada you have most likely been subjected to 100’s of over saturated, digital Avril spots. These spots reek of such insincerity and lack of foresight that I won’t subject you to them here (clickers be warned). I don’t think I ever scratched my head harder then when Canada’s super brat pitched me a $1,200 SLR.

I don’t expect much from the digital photography market in the way of great advertising, which is why you NEED TO SEE THIS!

Tom Dickson, Blendtec pitch man, has made the jump to full blown cross promotion king. If you are looking to reach a smart digital savvy market this is how you do it. Tom’s signature style has not been changed in the slightest, he does his thing and Olympus gets a fun pay off.

Tom’s success with the 20 something college crowd was always sort of a mystery to me. His blenders are the McLaren F1 of the kitchen appliance world and way out of the price range for your average mudslide mixing internet hipster. I’m glad to see another company smart enough to see the value of borrowing some of his sweet sweet star power.

Good work Olympus.

Steam Whistle Brewing cures your recession blues!

Posted in From Canada by Ryan Thomas on June 18, 2009

Steam Whistle, a Canadian independent brewing company has done an amazing job growing its market share with word of mouth, location, and a quality product. They have really never been a major advertiser, focusing more on PR and Event Management.

When Sharpe Blackmore pitched them spec work, I’m sure they must have been apprehensive.

Now Sharpe’s spot is running on CBC here in Canada and a great company has realized the value of the advertising game.

Check it out:

Kudos to Sharp for reconizing the opputurnity and Steam Whistle for really putting the brand out there.

Ever found it hard to get in touch with an agency?

Posted in Uncategorized by Ryan Thomas on June 16, 2009

I know I have. Then I saw this.


But what really caught my eye was the live assistance button in the top left corner. Click it and it opens a chat window that puts you in direct contact with an Asabiley Viral Advertising employee. Click and connect.

How brilliant is that?

Good luck on the job hunt! (Mad Avenue Blues)

Posted in Change Something by Ryan Thomas on June 11, 2009
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Meet Mike from Immersion Creative.

Posted in Uncategorized by Ryan Thomas on June 10, 2009

Mike just shot me a message via twitter, if you’re looking for a Vancouver Advertising Agency he’s got the list.

It’s worth checking out his site as well.

“Hey, look at that! The smoke grenades fit perfectly in the cup holders.”

Posted in Global Outlook, Method to the Madness by Ryan Thomas on June 8, 2009

You know every time I watch Top Gear I’m amazed at the quality of it’s product integration. In a perfect world when every advertiser fixates on content instead of interruption advertising will look something like this:

Fast foward the video to about 8:04 to catch the magic that is a Ford Fiesta in a Normandy style beach invasion.

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